Email Marketing
A clear path to help you provide a repurchase-worthy email experience. Don’t spend years connecting all the dots yourself.
Jimmy Kim, Your Email Instructor & Expert
Retain customers and drive repeat purchases with SMS
If you're ready to start strengthening customer retention and increasing CLTV, access this SMS marketing course and get the tools and knowledge you need to make SMS your next highest revenue channel.
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57 Video Lessons
8+ hours of material
24 Course Quizzes
to Test Your Knowledge
Certificate of Completion
Formal, Frame-able Downloadable
12 Printable Email Checklists
5 eBook Downloads
Automation Demos
Meet Your SMS Marketing Instructor
A former eCommerce retailer and email marketer turned SaaS founder. Jimmy is the CEO & Co-Founder of Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue and increase customer retention with email & SMS.
Meet JimmyCourses
Course overview
1 Introduction to The Basics of Email Marketing (A to Z)
2 Email Marketing
- Overview and Goals of Email Marketing
- Understanding How Email Marketing Works
- Different Ways to Collect Emails
- Data & Metrics: What They Are And How To Analyze Them
- Tracking & Attributions
- Integrating Email Marketing With Other Platforms
- Best Practices for Email Marketing
3 What is Marketing Automation
- Overview and Goals of Marketing Automation
- The 4 Core Differences Between Email Marketing & Automation
- Connecting Email, Website, and Social
- Setting Goals
- The Difference Between Campaigns & Automations
- Terminology and Learnings
- Marketing Automation Best Practices
Bundles we offer
Bundle 1
Email Marketing - Basics, SMS Basics + Reviews
Get access to our two free courses and start learning the fundamentals of email & SMS marketing and tactics to put them to work together.
Bundle 2
Email Marketing - Basics, Novice, SMS Basics + Reviews
Start with basics like list growth, segmentation and campaign best practices then dive into novice topics like deliverability, automation goals, content and copy.
Bundle 3
Email Marketing - Basics, Novice, Intermediate, SMS Basics + Reviews
Get a bigger picture of your customer journey and learn topics like high value segmentation, campaign strategy to drive CLTV, and event-based marketing.
Bundle 4
Email Marketing - Basics, Novice, Intermediate, Advanced, SMS Basics + Reviews
Access all our courses and get the advanced knowledge and tools needed to leverage customer data and create an all encompassing customer journey through email, SMS, and reviews.
Bundle 5
See what our students/marketers have to say
“With the rising cost of advertising, email marketing has been a core revenue generator for our business that we can rely on constantly and consistently at Vitacup. eCom Academy has been instrumental in helping our business grow through email marketing strategy to help our business grow from $0 to $30m in the last 24 months”
Brandon Fishman
CEO Vitacup
“Following the proven framework around abandon carts and welcome series increased our engagement as well as our abandon cart recovery rate . That was ONE of many golden nuggets dropped in the course. I highly recommend this course for any marketer who needs the proven step-by-step for their business.”
Dan DaSilva
CEO Trifunnels
Golden email nuggets you can put to work right away:
Packed full of real-world, actionable content that let your business thrive with email.
57
video lessons
12
email marketing checklists
5
free eBooks
24
course quizzes
Downloadable Checklists
Print them and keep them on your desk for a lightning-quick reference
eBook Downloads
Get free access to downloadable eBooks and dive deeper into the email strategies you learn
Automation Demos
Walk-through how you can put these repurchase-worthy email experiences to work
Frequently asked questions
Coming Soon
Email Marketing
Master the fundamentals of email marketing. Learn how to build lists fast, send emails that sell, and use data in face-palmingly obvious ways.
Don’t worry!
We will remind you when the course is published.
Just add your email address here.