The step-by-step SMS marketing course for eCommerce marketers and owners
Learn how to master the fundamentals of SMS marketing from compliance and list growth to building your first campaign and beyond.
Jimmy Kim, Your SMS Instructor & Expert
Retain customers and drive repeat purchases with SMS
If you're ready to start strengthening customer retention and increasing CLTV, access this SMS marketing course and get the tools and knowledge you need to make SMS your next highest revenue channel.
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13 Video Lessons
1.5 hours of material
14 Course Quizzes
to Test Your Knowledge
Certificate of Completion
Formal, Frame-able Downloadable
2 Printable SMS Checklists
Organize & Plan Your Campaigns
1 eBook Download
Go Deeper into SMS Fundamentals
3 Automation Demos
Walk-through SMS Tutorials
Meet Your SMS Marketing Instructor
A former eCommerce retailer and email marketer turned SaaS founder. Jimmy is the CEO & Co-Founder of Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue and increase customer retention with email & SMS.
Meet JimmyCourses
Course overview
- What is SMS?
- Sending SMS: Long Codes, Dedicated Short Codes, Toll-Free Numbers
- Let's Talk About SMS Delivery
- TCPA
- CTIA
- SHAFT
- Geo-location-based compliance
- The Pop-up
- Collecting SMS Consent via Email
- Two More Ways to Collect Consent
- The Importance of Segmentation & How to Use it
- Types of Segments to Create
- SMS Campaigns (AKA Multi-Message Campaign Flows)
- SMS Send-Time Etiquette
- What is Automated SMS? (& Why You Need it)
- 6 Best Automation Funnels
- Integrating Your Tech Stack
- Turning Customers into Besties with Conversational SMS
- Enhancing The Customer Experience with Two-Way Reply
- Why Use Email & SMS Together
- How to Unite Your Email with SMS Marketing
- Getting Started with automated SMS
- How to Set Up SMS Inside Sendlane
- Creating a SMS Campaign
- Leveraging SMS Inside of Automation Flows
Bundles we offer
Save when you bundle with Email Marketing
Bundle 1
Email Marketing - Basics, SMS Basics + Reviews
Get access to our two free courses and start learning the fundamentals of email & SMS marketing and tactics to put them to work together.
Bundle 2
Email Marketing - Basics, Novice, SMS Basics + Reviews
Start with basics like list growth, segmentation and campaign best practices then dive into novice topics like deliverability, automation goals, content and copy.
Bundle 3
Email Marketing - Basics, Novice, Intermediate, SMS Basics + Reviews
Get a bigger picture of your customer journey and learn topics like high value segmentation, campaign strategy to drive CLTV, and event-based marketing.
Bundle 4
Email Marketing - Basics, Novice, Intermediate, Advanced, SMS Basics + Reviews
Access all our courses and get the advanced knowledge and tools needed to leverage customer data and create an all encompassing customer journey through email, SMS, and reviews.
Bundle 5
See what our students/marketers have to say
“With the rising cost of advertising, email marketing has been a core revenue generator for our business that we can rely on constantly and consistently at Vitacup. eCom Academy has been instrumental in helping our business grow through email marketing strategy to help our business grow from $0 to $30m in the last 24 months”
Brandon Fishman
CEO Vitacup
“Following the proven framework around abandon carts and welcome series increased our engagement as well as our abandon cart recovery rate . That was ONE of many golden nuggets dropped in the course. I highly recommend this course for any marketer who needs the proven step-by-step for their business.”
Dan DaSilva
CEO Trifunnels
Golden email nuggets you can put to work right away:
Packed full of real-world, actionable content that let your business thrive with email.
13
Video Lessons
3
Downloadable Checklists & eBooks
14
Course Quizzes
Downloadable Checklists
Print them and keep them on your desk for a lightning-quick reference
eBook Downloads
Get free access to downloadable eBooks and dive deeper into the email strategies you learn
Automation Demos
Walk-through how you can put these repurchase-worthy email experiences to work
Frequently asked questions
Coming Soon
SMS Marketing
Learn the fundamentals of SMS marketing to expand your reach and hit shoppers where they are active most.
Don’t worry!
We will remind you when the course is published.
Just add your email address here.